For a high-fashion designer, a lookbook or campaign shoot is a critical asset, but it’s also incredibly expensive and logistically complex, involving models, locations, photographers, and stylists. Sarabh Khanijou needed world-class visuals that would capture the essence of his collection without the prohibitive costs and time commitment of a traditional photoshoot.

We bypassed the physical limitations entirely. Using cutting-edge generative AI, we produced a stunning, hyper-realistic photoshoot from scratch. By collaborating closely with the designer on mood boards and creative direction, we were able to generate unique, high-fashion imagery that was indistinguishable from a real-world shoot. This innovative approach allowed for limitless creative freedom while delivering the final assets at 1/8th the cost and in a fraction of the time.