To break through the crowded and competitive health food market, Meve Jars needed a launch that felt significant, trustworthy, and capable of generating immediate buzz. The goal was to position the brand as a premium and credible player from day one.

We architected a launch strategy built around celebrity co-ownership to establish instant credibility. Our team strategically onboarded Shamita Shetty as co-founder, instantly elevating the brand’s profile. We then managed the full-scale production and execution of the launch photoshoot, creating a premium suite of visual assets. Finally, we designed the product packaging to ensure the on-shelf experience matched the brand’s elevated positioning and high-impact debut.