Every IPL team has fans, but not every team has a true community. We saw an opportunity to harness the passion of Punjab Kings supporters and create a dedicated space where they could connect, engage, and feel like an integral part of the team’s journey.

Rather than focusing solely on official channels, we built the community from the outside in. We strategized and managed the team’s unofficial fan page and squad, creating a thriving digital ecosystem that felt authentic and fan-led. Through user-generated content, spirited discussions, and a genuine sense of belonging, we transformed casual fans into a movement that amplified the team’s presence far beyond traditional marketing.