Proost Beer
A brand that looks as good as it tastes.
Alcohol Beverages
For this craft beer brand, we designed a full brand identity that would stand out on the shelf and online. From the logo and visual language to the can itself, we crafted a brand people want to hold.
The Challenge
The craft beer market is saturated with brands all fighting for attention on crowded shelves. Proost needed more than a great product — it needed a bold, memorable identity that instantly communicated its unique character and made people want to pick it up.
Our Approach
We created the complete brand experience, starting with a distinctive logo and visual identity that felt both premium and approachable. The design extended to the packaging, turning each can into a piece of art. Beyond design, we developed a comprehensive Go-to-Market strategy and communication matrix, equipping the Proost team with a clear roadmap on what to say, who to say it to, and where to say it.
Our Role
Brand Identity
Packaging
GTM Strategy
Communication Matrix
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