Launching a new sports franchise in an emerging league like pickleball meant building a brand that fans could rally behind from day one. Without a legacy, history of wins, or star players, the identity itself needed to spark excitement and create a sense of belonging. The challenge was to build the Pune United brand from the ground up and generate an instant fanbase.

We started with the fundamentals: a powerful team identity and jersey design that felt both modern and deeply connected to the spirit of Pune. We then managed the team’s social media debut to build anticipation and establish a community hub even before the first match. To capture and amplify the energy of the launch, we provided live event coverage—ensuring fans everywhere felt part of the action. The result: 8.4 million organic impressions in just one month, and a launch that exceeded both client and fan expectations.