Prominance
Building credibility and launching a superstar.
Construction and Building Materials
Building a credible social presence, managing a celebrity ambassador launch. We developed and are executing a comprehensive social media strategy to position Prominance as a leader in their category, building trust and engagement with their audience, as they launched Shah Rukh Khan as their new brand ambassador.
The Challenge
As a leader in the building materials industry, Prominance primarily engaged with a B2B audience. The brand aimed to build broader trust and reinforce its market leadership by introducing Shah Rukh Khan as its brand ambassador. The challenge was to manage this high-profile launch while simultaneously establishing a credible and engaging social media presence from scratch.
Our Approach
We implemented a two-pronged strategy. First, we developed and continue to execute a comprehensive social media and performance marketing plan focused on building an authentic community and positioning Prominance as a thought leader. Once that foundation was in place, we seamlessly integrated the Shah Rukh Khan launch into the ecosystem—making the partnership feel purposeful and amplifying the brand’s message of quality and reliability.
Our Role
Social Media
Strategy
Performance Marketing
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